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All of these aspects benefit from a form of automation that makes it easier for sales reps to focus on sales rather than sales processing, and sales managers to focus on the sales process rather than administration. The tools that make the most sense for your particular type of sales (route sales, replenishment sales, complex commercial sales, sales of equipment, services or consumer goods…) vary considerably because the efficiency gains that any type of distribution must achieve vary. For example, if your sales reps are door rattles that quickly qualify a potential customer, you can try to maximize the number of sales calls per day, while a company that sells long-term business relationships may be more focused on reducing quality time with potential customers. The first step in finding the right SFA solution for your business is to fully understand the optimal sales process that your field team should follow to maximize success. Only then will you be able to determine which aspects of a complete sales force automation solution best fit your sales style. According to Webopedia, sales force automation, or SFA, is “a technique for using software to automate sales sales tasks.” Mobile solutions that provide this data to sales reps when planning and executing their sales activities: Note: We have 250 additional definitions for SFA in our acronym Attic Back-end Systems that manage the data and content used in the sales process: Using technology to automate the sales process. Some technologies that can be used for sales automation are: Tools and techniques to monitor and adjust the performance of field workers:. . . .